About Me

Vision / Mission Statement
My Vision is to become an effective contribution driver in the development of God’s resources and help sustain...

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June 2006
Emerging Issues in Finance...

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Welcome to CenenHerrera.net

Cenen R. Herrera is a Strategy Consultant and Chess Player whose overarching objective is to help create and sustain a culture of continuous innovation in the community that he is privileged to serve. Cenen’s expertise focuses on the formulation, execution, and evaluation of the design and operating effectiveness of the corporate strategies of an organization, e.g., controllership, treasury, risk management, auditing, and strategic functions such as Asset-Liability and Capital Gearing Management. While working in a triple “A” rated multilateral organization – Asian Development Bank (ADB), Cenen periodically prepared multiple-currency financial statements in accordance with the U.S. Generally Accepted Accounting Principles and International Financial Reporting Standards, and initiated the presentation of the simplified financial statements on a per currency basis (69 currencies). Cenen was a member of its Pension Committee where he represented the voice of the national staff, and was also the Vice-Chairperson of its Staff Council where he argued against glass ceiling for supporting staff. In addition, Cenen was the Chairman of the Board of Directors of ADBEMC, a 1,300-strong multipurpose cooperative (7th largest credit union in the Philippines during his time) where he successfully implemented the balanced scorecard, and introduced the cooperative social fund to help the most vulnerable and less influential stakeholders of the communities. After working for about 22 years (1984-2006) in multilateral banking across Asia, Europe, Australia and USA, Cenen joined a leading global Business Consultancy firm (UHY Advisors from 2006-2009) to become their Senior ERM Consultant with assignments in Iowa, California, New York, Arizona, Florida, USA, and London, United Kingdom. Prior to his appointment to the U.S. Civil Service (2012), Cenen was the Vice President and Chief Financial Officer/Chief Advisor to the President of a U.S. based Restoration Company headquartered in Iowa, U.S.A. (LR Roth Reconstruction, Inc. from 2009-2012), which has over 50 years of industry experience. Cenen reported directly to the Chief Executive Officer, member of the Executive Committee, and was responsible for generating multi-million-dollar headroom programs annually. Apart from introducing and effectively implementing open-book-management to enhance governance, continuous improvement for operational efficiency, and strategic synergy across functionalities, Cenen was also the editor-in-chief of the company’s quarterly newsletter. From 2000 to 2006, Cenen was a Guest Lecturer in International Finance at the Bangko Sentral ng Pilipinas Institute (Central Bank of the Philippines), Faculty member of the Accountancy Department of De La Salle University, Adjunct Accounting Professor at Las Pinas Colleges, and Jose Rizal University, and was the independent auditor of Angelorum School. In the nineties and eighties, Cenen was an active player in the online chess tournaments of the Robert “Bobby” Fischer Chess Club, where he had won several championship crowns. Cenen was a member of the De La Salle University NCAA Chess Team in the late seventies where he played for Board numbers 1 and 2. In the mid-seventies, Cenen represented La Salle Green Hills in the annual Pepsi Cola Chess Tournaments. With regard to his professional affiliations, Cenen is an active member of the San Francisco Bay Area Institute of Internal Auditors (NCEB-IIA, U.S.A.) where he is a Certified Internal Auditor, Financial Management Certified (United States Department of Defense), Certified Public Accountant and Life-Time Sustaining Member of the Philippine Institute of Certified Public Accountants (PICPA), Member of the PICPA Education Committee (2004-2006), Certified Management Accountant (ICMA-Australia), Certified Basel II Professional (United Kingdom), and holds an M.B.A from the Ateneo de Manila University. Cenen is a product of De La Salle College - DLSC71, La Salle Green Hills - LSGH75, De La Salle University - DLSU80, and completed doctoral level work at the De La Salle University (2003-2006) - Animo La Salle!



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